CRO means the process in which analytical data is applied for better specific metrics on websites. The common targets for each website are getting sizeable form registrations, obtaining more downloads and gaining new customers. Conversion Rate Optimization helps to obtain these targets by letting websites know what visitors are expecting to find when surfing a website and to give it to them in an easy way. This may include changing the colour scheme of the CTA (call to action) or to test several pages in a multivariate manner, with numerous variables changed.
While designing web page structures or creating content, considering Conversion Rate Optimization should be at the forefront. It is a way of having a better return on investment. With the easy availability of speedy internet and search engines becoming better, it has become quite easy to scan through various websites to find the products and information one is looking for within a short span of time. Thus, having a thorough Conversion Rate Optimization becomes a necessity to get these visitors.
To make the most out of the traffic the website managed to get, optimizing the conversion rate is essential. A rigid process is not followed, as what clicked for one particular site may not work on another. Thus, one should avoid taking action on based only on guesses but should make specific changes only if the data has been recorded accurately. One will come across various different abbreviations and terms once getting more involved in Conversion Rate Optimization. Call to action, conversion funnel, split testing, exit rate, multivariate testing, average time on site, average page views, user testing and analytics are some of the terms that one has to be familiar with in regard to Conversion Rate Optimization.
Tools like CrazyEgg, will produce scrollmaps and multiple heatmaps to show what visitors are browsing and clicking and also where they are not. Google Content Experiments tool is a dependable way of performing multivariate and split testing. Once the various pages are created in order to be tested, Google Content Experiments will allow one to rotate these pages for a specific amount of traffic. After the data is gained back, one can make live for all the users only the pages which are converting better. There are many different tools available today which perform similar jobs and therefore, there is no need to replace them.